SEO News Blog
Google Display & Video 360 API gets major update
Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Mandatory optimization objective field for new insertion orders R...
Why you need humans, not just AI, to run great SEO campaigns
“Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a client with little knowledge of AI tools, SEO p...
How to find your next PPC agency: 12 top tips
With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game? This guide walks you through a no-nonsense evaluation process to find an...
How to prevent PPC from cannibalizing your SEO efforts
If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search campaigns compete with high-performing organic listings, brands end up spending mo...
From search to AI agents: The future of digital experiences
We rely on search engines to find information every day, but what if there was a better way? Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you. ...
How to Leverage Snowflake and OneTrust for Consent Management at Scale by Snowflake
Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and On...
Why traditional keyword research is failing and how to fix it with search intent
After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...
Content marketing in 2025: 6 strategies you can’t ignore
As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces p...
Google confirms most review count bugs fixed but some still to go
Google had this really visible bug over the past week, where the number of reviews shown on a Google Business Profile, was showing fewer reviews than it should have. In short, Google was not adding up...
Google’s New ‘Ask For Me’ Reviewed: Is This Bad For Local Businesses?
Uncover the potential impacts of Google’s new Ask for Me on local businesses and customers. Is it a game changer, or bad for local businesses? The post Google’s New ‘Ask For Me’ Reviewed: Is Thi...
Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews? via @sejournal, @kevgibbo
AI overviews in SERPs: a challenge or opportunity for ecommerce site owners? Ecommerce expert, Kevin Gibbons shares his insights. The post Ask An SEO: How Should Ecommerce Stores Deal With The Arrival...
Why Google’s Rich Results Tool Can Be Misleading via @sejournal, @martinibuster
Google’s Rich Results tool may not be reliable for debugging structured data The post Why Google’s Rich Results Tool Can Be Misleading appeared first on Search Engine Journal.
