Generative Engine Optimization (GEO)

“Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a client with little knowledge of AI tools, SEO principles, or both. I’ve been asked that question multiple times because the other party saw or heard about modest success from LLM-generated content that got some clicks and impressions. My answer: because thousands of LLM-produced pieces of content do not a successful SEO program make.  This article dives into the human and AI roles in today’s SEO landscape, including: What people are getting wrong about AI and content. What AI can and can’t do for SEO campaigns. What an expert can tackle with AI tools. The North Star of 2025 SEO (as I see it) and why you need humans to reach it. (Note: No L...

We rely on search engines to find information every day, but what if there was a better way?  Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you.  They don’t just retrieve information. They analyze, organize, and personalize it in real time. This article explores: How AI agents help businesses create more personalized customer experiences. The key components and frameworks behind AI-powered agents. How multi-agent systems can collaborate to solve complex tasks. From information retrieval to intelligent problem-solving AI agents represent a fundamental shift in how we interact with AI.  As brands, we are moving beyond passive information retrieval – a slow process of manually collecting data from various websites – to active problem-solvi...