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Google / Opinion

Why traditional keyword research is failing and how to fix it with search intent

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...

Google / Google Business Profile / Google Maps / Local

Google bug cause reviews to drop out of local listings

Google

Is Google biased? An SEO veteran’s perspective

Featured News

is-google-biased?-an-seo-veteran’s-perspective

is-google-biased?-an-seo-veteran’s-perspective

Is Google biased? An SEO veteran’s perspective

One question that we’ve been hearing over and over again since the 2016 election...

content-marketing-in-2025:-6-strategies-you-can’t-ignore

content-marketing-in-2025:-6-strategies-you-can’t-ignore

Content / Opinion

Content marketing in 2025: 6 strategies you can’t ignore

why-you-need-humans,-not-just-ai,-to-run-great-seo-campaigns

why-you-need-humans,-not-just-ai,-to-run-great-seo-campaigns

Generative Engine Optimization (GEO) / Opinion

Why you need humans, not just AI, to run great SEO campaigns

death-of-the-keyword:-why-aggregate-organic-traffic-is-a-better-metric-via-@sejournal,-@kevin-indig

death-of-the-keyword:-why-aggregate-organic-traffic-is-a-better-metric-via-@sejournal,-@kevin-indig

Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric via @sejournal, @Kevin_Indig

mastering-serp-analysis:-a-step-by-step-guide-to-understanding-search-engine-results-pages-via-@sejournal,-@adamheitzman

mastering-serp-analysis:-a-step-by-step-guide-to-understanding-search-engine-results-pages-via-@sejournal,-@adamheitzman

Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages via @sejournal, @AdamHeitzman

Analytics & conversion / Google Analytics / PPC

Marketing attribution models: The pros and cons

Other SEO News

mastering-serp-analysis:-a-step-by-step-guide-to-understanding-search-engine-results-pages-via-@sejournal,-@adamheitzman

mastering-serp-analysis:-a-step-by-step-guide-to-understanding-search-engine-results-pages-via-@sejournal,-@adamheitzman

Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages via @sejournal, @AdamHeitzman

Master SERP analysis to boost your website’s visibility by understanding search features, user intent, and competitor strategies in Google’s evolvin...

death-of-the-keyword:-why-aggregate-organic-traffic-is-a-better-metric-via-@sejournal,-@kevin-indig

death-of-the-keyword:-why-aggregate-organic-traffic-is-a-better-metric-via-@sejournal,-@kevin-indig

Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric via @sejournal, @Kevin_Indig

Search isn’t what it used to be. With rising costs in rank tracking, do keywords still matter? It’s time to rethink your SEO strategy. The post Deat...